The way a bag is designed can change the weight you feel while carrying things in it. I came across this bag at Organicz4U, the neighbourhood organic store. The wooden sticks were what attracted me to them initially, but later Parvez, the owner, explained that it’s designed to make my weekly grocery load feel lighter.
Maithreyi of Wild Ideas who designed the bag, runs a cooperative that makes all things organic for the home. The bag featured here is just one of 16 cloth bags they distribute to grocery stores. It’s called the ‘katte pai with neem handles’ and can easily and comfortably hold up to 10 kilos.
Wild Ideas is a community-based cooperative of disadvantaged women based in Tiruvannamalai. The group makes 100% organic and handmade products.
While looking at their product range I also discovered a small, beautiful detail. That their soap packages carry an illustration of the Arunachala hill in Tiruvannamalai. A hill that’s considered one of the five most important Shaivite sites in India.
So in-sync when community, design and goodness all come together to change a simple everyday moment like carrying a heavy grocery bag up to a car.
To know more about Wild Ideas, you can email firstname.lastname@example.org
To shop at an organic grocery store that knows the farms and the people who provide them with their veggies, click here.
The team here love their soles so much that even while sending it away, they send it away with love. The packages in which your TSS sandals, brogues or slip-ons arrive in are softly cloth-padded, easy-to-open, delicately colour-coded in hues of raw cotton and earth. And most importantly, reusable – ‘Send an old book away to an old flame’ kind of reusable. Or ‘pack your swimming goggles into them for a trip’ style reusable.
Things I liked most – The jute bow-tie strings, the embroidered brand patch, and of course, the soft padding that makes sure no matter how delicate your footwear, it’ll arrive home preciously safe.
Find The Sole Sisters on FB here.
Aparna Das Sadhukhan’s jewellery brand, Nine By Thirty is a work of love. So when she needed packaging for it, she turned to more love, her Ma.
Mrs D recycled beautiful old sarees and fabrics to make pouches for NBT’s necklaces and earrings.
Love all the emotions and designs surrounding this one.
Find Nine By Thirty here.
Using the skills of India’s designers, Chindi uses the textile industries’ scrap materials to make the most pleasing products.Crochets, knots and a lot of love go into Chindi products.
This here is their market bag.
I’ve seen a lot of upcycled/recycled bags and none of them have the aesthetic balance Chindi’s products do.
Find them here.
I personally like their yoga mat bag straps.
‘97% India’ is the tagline. The rest of the 3% is open to the world and its influences.
With its Nandi tones and crimson shades, No-Mad crafts products straight from the heart. Distinct and very wantable.
When K first pointed me to their post, the first thing I noticed was the effort that went into each carton. The sides were hand sewn and the whole package was well thought through. Careful placement of the label that was so central and so easy to have been done in a slap-on-postage stamp kind of way. But not.
The cloth bags carry on it the very Indian buta print. A bold red and 100% cotton make these pouches very reusable. The canvas labels on it are inspired by desi laundry tags – perfect in its finish and charming in its source of inspiration.
Images Copyright: No-Mad 97% India. Website: www.no-mad.in. Email: email@example.com. C: +91 98203 61687
A scarf, a thin rectangular towel, a dupatta, a sari, the lungi. Any of these can make the perfect carrier for that just-about-anything you’re worrying about lugging around – Screaming babies, giggly puppies, bricks or books.
What I find most appealing though is the storage factor once you’re done with it – folds neatly away and takes up minimal space.
Picture and story via Gopal MS and his fab Mumbai Paused blog. Click here to visit it.
“Metapor Racha’ believes in the soul full imperfections created by skilled hands and questioning the perception of beauty, which forms an integral part of any utilitarian design.”
The designer duo, Ravikiran and Chandrashekar, create poetry in khadi. I loved the little sonnet they use for a shopping bag the best. Meet them here.
Pic courtesy: The Metaphor Racha FB page.