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Filter’s Clear Conscience Laundry suds are good for the machine and good for the earth and very good on the eyes. Pii loves the white-on-black illustration, the quirky halo and the neat layout of the tonne of copy on the back-of-pack. Get it here.

Picture courtesy: The Filter FB page.

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Tree saplings in stark, black bags with stark, white messages, in stark, sans-serif fonts with stark, straight copy. All to drive home the point that it’s wiser to have more trees around than concrete sky-kissers. Awarded everything from Cannes and D&AD to the blessings of Mother Earth. Created by Vinod Lal and designed by Ramesh …

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