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Aparna Das Sadhukhan’s jewellery brand, Nine By Thirty is a work of love. So when she needed packaging for it, she turned to more love, her Ma.


Mrs D recycled beautiful old sarees and fabrics to make pouches for NBT’s necklaces and earrings.

Love all the emotions and designs surrounding this one.

Find Nine By Thirty here.

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Sturdy, intelligently designed (handle goes all the way down for extra strength) and roomy, the kirana shop bag is usually hung up in front of the shop where you can grab it and fill it with everything you need. The rectangular base makes sure it sits firm on the back of a cycle (or a car). The thin fabric or plastic is very pro-folding and tucking-into-bag too. But I’m still a sucker for the overall design :p

Via, Pii friend, Rang Decor author and photographer – Archana Srinivas. She pointed out that the site she found it on (here) had got it wrong. She’s emailed them :) Phew.

It’s made by hand on a farm and the packaging complements that.

The homely Madras checkered cotton wrap for the lid,  a nice thin light brown paper for the label and the use of just one single, yummy colour. The cost of putting that wrap on top of every jar is balanced by doing this single colour print job on the label. Smart.

Pic: Pii

Available: At most large department stores. Or you could just visit them here when you’re in South India.

An earthy ceramic container with an earthier hued kalamkari fabric as a lid wrap. Promises to put the plastic jars on your spice rack to tearful shame.

Via, Kavita Rayirath of Indian By Design.

Picture courtesy: The Jiyo site.

Recycle Sundays: When India sends a parcel via post across the seas or airs, India wraps it in fine used muslins and cottons, stitches up the corners and sometimes even seals it with red wax. The fabric comes from old clothes and bits of tailor-scraps. P.S - When was the last time you sent a parcel of anything to anyone?

Via: Pii friend, Kavita.

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