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A scarf, a thin rectangular towel, a dupatta, a sari, the lungi. Any of these can make the perfect carrier for that just-about-anything you’re worrying about lugging around – Screaming babies, giggly puppies, bricks or books.

What I find most appealing though is the storage factor once you’re done with it – folds neatly away and takes up minimal space.

Unfuss India.

12652304.a00df55b.1024Picture and story via Gopal MS and his fab Mumbai Paused blog. Click here to visit it.

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Black, white and so India-when-the-Brits-were-here. Love what ANC has done for Filter’s new range of chocolates. The packaging manages to make me taste what’s inside – classy slivers of dark cocoa with hints of beloved flavours.

Meet the entire range on the Filter FB page, right here.

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The very exclusive ‘small batch’ of mayo made by the team at Filter.

Label design, irreverent tone and minimal copy. All quite yum.

p.s – If you don’t know, Ronnie is a fairly common Parsee name and the number of mayo jars (like the Parsee community) is quite limited too.

Via the Filter FB page.

Loved the brown paper simplicity of its arrival.

(What’s inside? Organic, bunny-ear soft tee-shirts)

This package is proof that good words straight from the heart will work way more wonders than complicated, overly colourful packaging.

Get your pack home here. 

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The ‘ish watch’ pays tribute to IST (Indian Stretchable Time) and every one of us Indians. What Pii really liked about this piece is that the designers have spent just as much love on designing the box as they did on the watch. Created by Hyphen for Filter.

Limited Edition Mulshi Springs mineral water. Packaged in uber-prints of black and white, this solid glass bottle comes with water that is naturally free of pesticides thanks to the rich, eco-balanced region it comes from. Mulshi is 100 kms away from Lonavla, Maharashtra. This bottle, however, is closer home at Filter, Kalaghoda, Mumbai. Started by team ANC. www.filtershop.in

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